Crown Royal $1 Million Challenge

Diageo NA

Crown Royal $1 Million Challenge
Client: Diageo NA
As part of an annual golf tournament, Diageo/Crown Royal held a million dollar hole-in-one challenge, and I was tasked with the creative theme and the web design.  How cool would it be to have a bottle of Crown Royal surrounded by a mountain of cash, right?

After convincing the powers that be to let me borrow $2000 (10 $100 bills and 1000 $1 bills to be exact), a local photographer and I worked on a series of shots in order to build the composite, turning $2000 into $1 million.

Many hours of Photoshop later (selecting final composite shots, cutting, masking, cloning, lighting and shadowing), I arrived at the final product you see here.
Role(s):
  • Photography
  • Web Design
  • Web Development